“We noted the claims for the game stated that consumers could make a saving of 25% on the previous price of £51.98, which we considered would be understood to represent a genuine saving against the usual selling price of the product at the time the ad appeared. As a result, the Advertising Standards Agency investigated a number of complaints regarding this matter and ruled against Valve. Furthermore, the quoted discount of -25% is extremely shady given the actual bundle’s price. Unfortunately, Valve only allowed Steam users to purchase Grand Theft Auto V during the summer sale as part of a bundle:Īs you can see, GTA V’s base price isn’t discounted and sold for the full retail price of $59.99. Nevertheless, holiday sale events still contain a number of enticing deals.
Sadly, in the past few years, the savings have been fairly mediocre compared to previous Steam sales and competing third-party retailers. The Steam digital distribution store gained notoriety for offering massive discounts on a huge range of games.
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